Your website is open all night. If nobody's answering, this is roughly what walks away. Thirty seconds, three inputs, no email needed to see your number.
Count messages, calls, and website visits that land after closing. If you're not sure, check last week's timestamps, most owners undercount.
Estimated revenue walking away each month
$610
That's $7,310 a year.
That's 5 enquiries a week after close, with roughly 1 in 3 booking whoever answers first.
A conservative estimate. It assumes only a third of unanswered after-hours enquirers book elsewhere and ignores repeat visits entirely.
The calculator assumes one in three people who send an enquiry after closing will book whoever answers them first, then multiplies that by your average booking value and 4.3 weeks to get a month. That is the conservative end of what response-speed research suggests, and it ignores repeat business entirely, so treat your figure as a floor rather than a ceiling.
The full working, with examples for salons and trades, is in what missed after-hours enquiries actually cost you.
Weekly after-hours enquiries multiplied by the share likely to book elsewhere (assumed at one in three), multiplied by average booking value, multiplied by 4.3 weeks gives the monthly figure.
Yes. The calculator is free, shows the result instantly, and does not require an email address. Emailing yourself the breakdown is optional.
Any message, call, form submission, or website visit with buying intent that arrives outside opening hours: evenings, early mornings, weekends, and public holidays.